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Why Are SEO Services So Expensive?

Why seo is expensive

If you have done your research about SEO services then some of the SEO packages prices might have given you a slight scare.

Top 3 Reasons Why SEO Services Can Cost You

If you have been looking to grow an online presence for your business then you may have seen the word SEO (search engine optimization) a lot. However, seeing prices for SEO packages in Pakistan might give anyone mild cardiac arrhythmia. These prices can range anywhere from the lower thousands to the upper millions. It leaves one to ponder the question – why are SEO services so expensive? And can companies truly deliver your money’s worth?

Keep reading to find out the top 3 reasons for the high cost of SEO services. 

Click here to read about all the different types of SEO services.

SEO Services Take Time

If you are signing up for SEO services and are expecting a miracle overnight then sorry to say that you might walk away very disappointed. In fact, if a company has promised to deliver rapid results then you might want to head in the opposite direction – because that is not how SEO works. 

On average it will take about a month for your company’s rank to rise in search results, although in most cases it will be a turtle and hare tale. 

While many think of SEO as magically keywords that improve internet standings, when in reality there is a lot more that goes into developing a custom SEO campaign. To name a few:

  • On-page SEO 
  • Social Marketing Routines
  • E-mail Marketing and Capture
  • Website Improvements

Think of SEO as a marathon race and not a sprint. 

When running a marathon you must pace yourself meter by meter and only then will you reach the finish line. If you go full steam in the first few meters then you will burn out pretty quickly.

This is what makes SEO rather expensive. When acquiring SEO services from a company you are asking them to run a marathon for your business. IF you partner with the right digital marketing company they will work with you to develop a custom plan. This will encompass taking time to know your business, what are your ultimate ambitions for your business, and which industry does your business correlate to. 

Only then will they be able to deliver an effective SEO strategy

seo services in pakistan

SEO Requires A LOT of Research

Even though there are no set rules or guidelines and each company has their own unique approach; there are four primary tasks that SEO services must perform, and perform well before they offer you a comprehensive plan. 

  • Survey
  • Choose the Right Keywords
  • Resolve Backend Issues
  • Understand the Importance of Local Search

Let’s take a deeper look at these. 

When running a marathon you must pace yourself meter by meter and only then will you reach the finish line. If you go full steam in the first few meters then you will burn out pretty quickly.

This is what makes SEO rather expensive. When acquiring SEO services from a company you are asking them to run a marathon for your business. If you partner with the right digital marketing company they will work with you to develop a custom plan. This will encompass taking time to know your business, what are your ultimate ambitions for your business, and which industry does your business correlate to. 

Only then will they be able to deliver an effective SEO strategy.

SEO Requires A LOT of Research

Even though there are no set rules or guidelines and each company has their own unique approach; there are four primary tasks that SEO services must perform, and perform well before they offer you a comprehensive plan.

  • Survey
  • Choose the Right Keywords
  • Resolve Backend Issues
  • Understand the Importance of Local Search

Let’s take a deeper look at these

Survey

Even though the next few steps can be interchanged, surveying should be the primary step once you are onboarding with an SEO company. 

Surveying includes a complete analysis of your website. Besides helping them understand the exact nature of your business, this will help them establish the areas that need the most improvement. Without a complete survey or review of your website, it would be impossible to provide accurate feedback.

Choosing the RIGHT Keywords

Most people undermine the value of the right keywords. Therefore, for your SEO campaign to succeed then you have to ensure that your SEO service provider is conducting keyword research and integration. This is perhaps one of the trickiest parts of SEO. There are a number of keyword research tools in the market for the assistance of the process.

Keywords and integration involve the input of time and dedication. Your SEO expert will comb through a list of keywords that work well for not just your industry but for your business as well. 

For example, if your industry is baking but you only bake cookies then you wouldn’t want keywords that talk about baking cakes. More so, as the keywords have to be included in all your pages it may also involve the requirement of finding alternative or perhaps even new keywords. 

Resolve Backend Issues

Oftentimes SEO isn’t always about finding new things for your website. Sometimes it means fixing things that already exist. 

This may involve:

  • The cleaning up of codes
  • Improving page speed
  • And integrating a responsive design layout

These are 3 of many technical aspects as far as SEO is concerned. However, it is important to note that until your website is not technically sound and does not engage audience attention it won’t matter how many hits you get per day. 

SEO Services in Lahore

Understand the Importance of Local Search

This is the part of SEO that has the potential of driving up cost. There are different tiers of SEO, for example, local SEO. Whether you are a start-up business or have established a footing, the first audience you want to capture is your local audience. 

An experienced SEO service provider will optimize your local search engine by incorporating local keywords. In addition, they will set up your Google My Business listing: this is the information that appears when consumers Google your business. 

SEO Necessitates Expertise  

To a naked eye, it may not appear so but SEO is a complex matter, perhaps the most complex in all of digital marketing. If your SEO partner does not have experience in the field then you may as well be throwing your money in the garbage bin. 

When you’re looking to onboard an SEO service provider you have to realize that you are paying for more than just skills – you are paying for expertise. 

Imagine if your phone isn’t working – you wouldn’t take it to your toddler to fix it. You would want someone who has a vast amount of knowledge about fixing phones. 

Hiring a good Digital Marketing company works in the same manner. Sure you can go to someone who only claims that they can enhance your online presence. You may even have some initial success, but begin to see a rapid decline in your online audience after the first few months.

If you partner with an experienced SEO company, such as Digital Media Line, which has an industry-leading team of SEO experts and offer a wide variety of SEO packages then it will ensure that you are in a marathon race and not just a sprint.

Author

Arslan Khalid

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