SMART Goals Examples for Work of an Organization

The SMART in the Smart Goals is the abbreviation of stands for Specific, Measurable, Attainable, Relevant, and Time-Based. If you want to plan a SMART goal, it is mandatory that your goal should meet the needs of all these five basic criteria. For better guidance, here we discuss SMART goals examples for the work of an organization. 

Generally, the goals are set for a complete track and to measure progress. This is further helpful for promoting the organization’s success and employees. Through the setting of SMART goals, you are letting your employees have a better understanding of the goals, their main purpose, and why it is important. You can arise a sort of motivation and dedication in your employees with which they will put extra effort in achieving the goals. 

SMART goals are:

  • Specific: Clearly defined the goals specific towards the employee roles
  • Measurable: Goals can readily be measured so that progress and performance can easily be tracked 
  • Achievable: Set the goals which are attainable and realistic by the employee 
  • Relevant: It should be worthwhile and has to be related to the specific talent of any employee 
  • Time-bound: It should have the definitive duration in which the goal can be achieved 

Important Examples of Business SMART Goals

  • You can reduce the overtime duration in the department, which was previously 150 hours per month, to almost 50 hours per month at the end of the fiscal year. There should be no increase in the incident reports. 
  • Identify, start execution and run at least five customer education webinars with a quarter of 10+ attendees and having 80%+ satisfied or very satisfying rate. 
  • Prepare a complete product launch by creating a checklist of tasks, launch activities, due dates, and approval from the stakeholders. 
  • Arrange a maximum of 10 phone screens as well as three on-site interviews so you can achieve the target of hiring a new finance manager.
  • Get in touch with four new clients for your business by conducting at least three customer meetings every week. 
  • Acquire at least 45,000 new customers online with an average cost per acquisition (CPA) of a maximum of $30 with an average profitability of around $5.
  • Try to increase the reach of the business page on Facebook to 100, 00 likes through events, ads, or videos.
  • Secure around $10K in the sponsorship commitments for the event happening in March.
  • Deliver a customer support report with 90% of the customer satisfaction rate. Reduce the overall contact volume of the customer by 10%. 

Important Tips to Follow for Using SMART Goals at Work

For the successful implementation of the SMAR goals, you need to follow few basic tips, which we are discussing below:

1. Gather everyone on the same page

If some of your team employees are not having a proper understanding of the SMART goals, then to avoid any disaster results, gather them all on the same page. You should be collecting all the specific and measurable goals in one place. You can run any training course, arrange some meeting plan and make sure that each employee of the team has a full understanding of these goals. 

2. Setting an example to make goals shared & public 

To drive massive alignment towards the business goals process, you should make your organization goals to be public. This is such a powerful tool. By figuring out the goals of peers and leadership, the employee will get a better understanding to make them fit into the process.  

3. Plan a schedule to keep everything on track 

If the whole team is employing the use of SMART goals, then to gain effective results, you should plan a schedule to keep everything on track. This will enable them to get a proper record of all goals and review them with time. Plus, it would also be helpful for the leadership team if they will send out an initial Smart Goal plan along with the calendar of all events once the goals are reviewed, finalized, and are adjusted accordingly.

4. Figure out how the success looks like 

Are you looking forward to setting such SMART goals for your organization that are achievable and safe? When setting up the SMART goals, all you should aim for is to make them reach the stretch goals. Once it is clear that how the actual success image of the organization will look alike, it becomes easy for the leader to encourage the employees to move towards ambitious goals. For the achievement of goals, you should always set a bar low so the employees can put maximum effort to achieve it to its full.

5. Collecting feedback and optimizing the setting of the goal process 

The last tip is about collecting feedback and optimizing the setting of the goal’s process. Every single organization has its scenario to work, which is different from the other one. They might be different from one another in terms of customs and culture. Therefore, it is extremely important to optimize the goals process and collect proper feedback. While running the survey, make sure the whole team is part of it.


To sum up, for driving a powerful strategy execution, SMART goals play an imperative role. To harness the potential, leaders should be moving beyond the traditional or conventional wisdom for goal setting. It is extremely important to pay heed attention to setting SMART goals to give your business successful growth. Look for the sweet spot that falls in between motivation and goal difficulty. By figuring out the goals of peers and leadership, the employee will get a better understanding to make them fit into the process.  

The goal needs to be set in a high wavelength to encourage the employees with better performance, but it should be low enough to attain fully.  Never set irrelevant and unrealistic goals because it can cause some anxiety and stress situation for the achievement of the goal. And this will eventually affect the entire growth of the company. Get in touch with professional companies and investigate how they have conducted the SMART goals process for their organization/workplace.



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