For the Meta description, what is the recommended number of characters?
In order for Google to select the text of your Meta description as a snippet, it is advisable to have a description of at least a hundred characters, which can be up to a maximum of about 300 characters. The recommended maximum size for the Meta description was often between 150 and 160 characters max, until November 2019 when Google increased the length of the snippet in the SERP SEO training in Lahore wants to guide the beginners.
Then in May 2019 the size of the descriptions in the results suddenly dropped. Currently, most descriptions are about 155 characters long. Not necessarily, just do it if your first 150 characters do not describe your page well enough.
Is it embarrassing to have a Meta description of 200 or 300 characters? No, provided that the 150 first characters describe the page well. In any case, in a large number of cases, Google reformulates the description by taking either your Meta description or text elsewhere on the page.
What is the maximum number of characters in the Meta description?
There is not really a maximum number of official characters, Google does not report too long descriptions in Search Console. As this text is not taken into account by the ranking algorithm, it is not a priority to write a text as long as the Meta description. The most important thing is to have a succinct presentation of the content of your page at the beginning of the main area of your page. This also applies to the listings pages of eCommerce sites, classified ads, editorials.
What is the minimum number of characters of the Meta description?
Avoid Meta description too short, because Google does not use them to generate snippets. The meta description tag must have at least 50 characters so that it is not flagged too short in Google Search Console, but for my part, I recommend at least 90 characters, and if possible about 160 to 200.
How to set the maximum number of characters of the snippet?
Include a tag <meta name=”robots” content=”max-snippet 160″>to tell Google the max number. Characters it can use to generate the snippet here 160 for this code example.
How to check the size of all its Meta tags description?
If you have a CMS that allows it, do an export of all Meta description tags. Use the function nbcar() of your favorite spreadsheet to count the characters. If this is not possible, look in Search Console under Appearance in Search Results> HTML Enhancements. If Google has crawled URLs with Meta descriptions that are too short or too long, it says so here.
The most complete is to do an audit of the site:
- My RM Tech tool does it very well.
- Does the Meta description tag help with SEO?
- Even if Google does not rely on it for the ranking of results, it is widely recommended to work well. Read the details of its SEO impact in my complete file.
- Read also: Increase the click-through rate in the results thanks to a good Meta description.
What is the maximum length of the description for Bing?
Bing advises that it be unique, relevant, grammatically correct, about 160 characters or less.
What is the maximum length of the description for Baidu?
Baidu uses the Meta description as a ranking criterion; for the Chinese engine, you must not exceed 156 Latin characters and 78 characters in Simplified Chinese. If you have further questions about the size of the Meta description tag, put them in the comments.