Advertising has come a long way since the days of newspaper ads and radio commercials. Businesses now have numerous channels to promote their products, from social media to search engine marketing to email campaigns. But with so many options, it can take time to decide which type of paid advertisement is right for your business.
PPC is the quickest way to rank your website on top. It is getting more popular as new brands appear on the scene and want to stay ahead of the competition.
It does not only provide you with the quickest way to rank but also provides you with potential buyers to generate significant revenue. PPC is a widespread form of marketing on search engines and social media platforms.
Keep reading this post to get full knowledge of pay-per-click, how PPC works, and how to hire the best PPC services in Pakistan.
What is PPC?
As a business owner, you might have heard of PPC or Pay-per-click. PPC may seem complex like other marketing strategies, but it’s not.
It is a form of paid advertisement in which you pay a certain fee to rank your website on the top of search results when someone uses a specific keyword to the search engines. The search engine result page will show your ads to lead visitors to your site. In return, you will pay a fee based on the number of clicks you have on your ad.
Understanding the Basic PPC Terminologies
While we are providing you with the ultimate guide to PPC services in Pakistan, we will use many different terms which may get complex for you to read. Therefore, given below is a list of all the PPC terms we’ll use in this post:
- Ad-Rank: it refers to the ranking of your ad on the search engine page result.
- CPC: it includes the amount you pay every time your ad is clicked
- CPM: involves the amount you need to pay per 1000 impressions or every 1000 times your ad is displayed.
- Keyword match Type: Determines how closely your keyword matches what someone might be searching for to trigger your advertisement.
- Bidding: bidding refers to the specific amount you are willing to pay to search engines to display your ad.
- Positioning: determines where your ad will be shown compared to other ads.
- CPC: CPC stands for cost per click. It includes the average amount you paid for each click.
- CTR: it stands for click-through rates and refers to the percentage of visitors who clicked your ad.
- Quality Score: Measures your ad’s relevance to its target keyword and link quality.
- Geographical Targeting: it includes ads targeting a specific location. It sometimes refers to local PPC.
- Device Targeting: This feature enables advertisers to advertise on mobile devices or desktop computers based on their advertising goals.
- Ad Extensions: include extra features you can add to your ad that provides more information about your business, directions, phone numbers, business hours, etc.
- Ad Text: It refers to the content written on your ad.
- ROI: stands for return on investment. It is measured by subtracting the amount you invested in your PPC campaign from the total profit.
- ROAS: Return On Ad Spend, or ROAS, is an advertising measure that tells you how much you’ve made from a specific ad campaign, divided by how much you spent.
What Platforms are Used by PPC Services in Pakistan?
SEO and PPC work side by side. However, the main difference between the two is the prior gives organic growth while the latter provides the inorganic top ranking. A PPC expert in Lahore employs different platforms to run paid ads.
The popular and best PPC platforms are:
- Social Media
Let’s jump straight into their details:
Google is the biggest and most popular platform used by PPC agencies in Pakistan. Suppose you search “PPC management services in Lahore”. You will see different results with the mark “Ad” with them. They are all paid ads.
You can find paid ads after searching anything on Google, Google Shopping, or Google Play Store.
The ranking on Google ads depends on various factors, which are given below:
- The ad’s quality and relevance to the keyword
- CTRs of previous campaigns
- Quality of the landing pages
These three factors are also known as Quality Scores.
Microsoft Advertising is a pay-per-click system that displays adverts on the Microsoft and Yahoo networks, much like Google Ads. The platform also uses Search Partners. Keyword-based advertising makes up the majority of Microsoft Advertising. As of 2017, 137 million different desktop searches were using the Bing Network to access Microsoft Advertising.
Social media marketing platforms, like Facebook, Instagram, etc., also serve as paid advertisement platforms. Almost 56% of the world’s population uses social media, which is still growing. Social PPC ads are targeted to specific groups of users. They are targeted on the bases of the following:
- The topic of interest, or
- Other data obtained from platforms
The most popular social media platforms include:
- Facebook (2.9 Billion Users)
- Instagram (2 Billion)
- Twitter (369.5 Million users)
Having a professional PPC expert in Lahore will help you capture these billions of users and generate significant revenue.
What are the Benefits of Running a Paid Advertisement Campaign?
Let’s now look at some advantages of PPC advertising:
- They are cost effective
- They produce quick results
- Allows full control and testing
- Allows targeting the ideal customers
- Google updates have negligible changes
- Help you rank with low domain authority
PPC campaigns are cost-effective because you have full control over how much you want to spend on the campaign. Since you’ll only pay when a visitor clicks on your website, there are higher chances of conversions.
Organic ranking can take several weeks and months. Small businesses don’t have enough time to wait that much longer.
In such cases, you are left with pay-per-click only.
Optimized PPC ads take your website to the first page of SERP within hours after launching the campaign.
With PPC ads, managing your target keywords, ad placement, and budget is simple. To find the ad that generates the highest return on investment, you may also do A/B split tests with various advertising. The successful ads can then be scaled up until they stop yielding the desired outcomes.
Targeting Ideal Customers
PPC ads allow you to reach the ideal customers willing to take your services by surpassing the cold audience.
You bid on keywords that a solution-aware audience would search for to run an effective PPC campaign. It also offers various targeting options, like running campaigns in a specific region.
No Change After Algorithmic Update
There are 200+ ranking factors on which Google provides an organic ranking on the SERPs.
With PPC ads, you don’t have to worry about the updates as they do not affect your campaign.
Ranking With Low DA
As more and more people are turning their businesses digital, it gets difficult for startups and websites to get top rankings with low domain authority.
With PPC advertisements, you get top ranking a couple of hours after launching your campaign, helping your audience find you easily.
What is PPC Management?
Now, it’s important to know what PPC management is, as running a paid ad is one thing while managing it is another.
PPC management is the process of planning, executing, and monitoring paid advertising campaigns. The goal of PPC management is to generate leads or sales for a business through paid ads.
It helps businesses to create and manage their paid advertising campaigns. These services typically include keyword research, ad copywriting, ad creation, campaign tracking, and reporting.
An expert agency can provide pay-per-click management services in Lahore. When choosing a provider, it’s important to consider your needs and budget. An agency may be a good option if you’re new to PPC or don’t have the time to manage your campaigns.
When selecting a provider, ask about their experience managing campaigns in your industry and request work samples. Also, get a detailed proposal outlining what services will be provided and how much they will cost.
This way, you can get the most out of your investment.
Factors to Consider Before Launching a Paid Advertisement Campaign
Before hiring the best PPC services in Pakistan, several key factors must be considered to ensure your investment yields the best possible results. Here are some key factors to consider before launching a PPC campaign:
The first step in any marketing campaign is identifying your target audience. This can be tricky, especially if you’re selling a product or service that a wide range of people can use.
To help you narrow down your target audience, consider the following factors:
- Who is most likely to use your product or service?
- What needs does your product or service address?
- What are the demographics of your ideal customer (age, gender, location, etc.)?
- What psychographic factors (lifestyle, interests, values) influence purchasing decisions?
- What is your competition Targeting?
Once you understand your target audience, you can develop marketing strategies to reach them.
When launching a paid advertisement campaign, one of the key factors you need to consider is your budget. How much are you willing to spend on this campaign? This will determine the scale and scope of your ad campaign.
If you have a limited budget, then you will need to be more strategic in your approach. You will need to focus on targeting a smaller audience with laser precision. You can’t afford to waste any money on ads that don’t reach your target consumers.
On the other hand, if you have a larger budget, you can afford to be more experimental and try out different approaches. You can also reach a wider audience with your ad campaigns.
You must know your budget before launching a paid advertisement campaign. This will ensure that you can achieve your desired results within the constraints of your budget.
There are several factors to consider before launching a paid advertisement campaign. The most important factor is to determine your objectives for the campaign. What are you hoping to achieve? Are you looking to generate awareness for your brand or product? Drive traffic to your website or landing page? Increase sales or conversions?
Once you know your objectives, you can begin developing a campaign plan. What kind of budget do you have to work with? Where will you place your ads? What kind of message will you use?
Answering these questions will help you create a successful paid advertising campaign that meets your objectives.
Type of Campaign
When it comes to launching a paid advertisement campaign, there are several factors you need to take into consideration to ensure its success. One of the most important aspects is deciding what campaign you want to launch. There are many different options available, each with its pros and cons.
One popular option is a pay-per-click (PPC) campaign. With this campaign, you only pay when someone clicks on your ad. This can effectively drive traffic to your website or landing page, but it can also be expensive if your click-through rate is low.
Another option is a cost-per-impression (CPM) campaign, where you pay based on how many people see your ad. This can be a good choice if you want to reach a large audience but don’t necessarily need them to click on your ad.
There are also cost-per-acquisition (CPA) and cost-per-lead (CPL) campaigns, usually used for lead generation or sales. With these campaigns, you pay based on your ad’s number of leads or sales.
Deciding which type of paid advertisement campaign you want to launch will depend on your overall goals and budget. Consider all the options available and find the one that best suits your needs.
How to Choose The Best PPC Services in Pakistan?
There are some things to consider when choosing the best PPC services in Pakistan. Here are some tips to help you choose the right service provider:
- Ensure the service provider has extensive experience managing PPC campaigns in Pakistan.
- Check out the client testimonials to get an idea about the quality of the service provider’s work.
- Ask for a detailed proposal outlining the scope of work and pricing structure before making your final decision.
- Make sure the service provider offers round-the-clock support in case you need assistance with your campaign.
Pay-per-Click is a great way to make your website visible to potential audiences. It brings potential traffic to your website, and the leads you generate through this are those which are ready to take your services or goods.
Although PPC seems like a great way to promote yourself, it’s nothing without working with a professional. Consider hiring Digital Media line, one of the best PPC services in Pakistan. We have been providing digital services nationwide for the past 10 years. We have experts who will devise an effective bidding strategy so that you will get the maximum out of your campaign investment.
Contact Digital Media Line now!