- Define the right keywords
It’s essential. They will make it possible to determine the requests of the Internet users likely to go towards your site. Avoid overly used keywords, prefer those called “long tail” which constitute the majority of web searches. SEO expert in Lahore wants to share the information.
You can try the intuitive search. But we strongly advise you to use the tools like Google Keyword Planner, SEMrush or Answer the Public. You just have to make your market. And list all your keywords that you will rank according to the objective of your page. Do not hesitate to expand the lexical field. If you want to position yourself on several search terms, you will need to create one page per targeted query.
- Optimize the tags
Meta-description is an important lever for SEO. This is the tag that appears on the search engine result pages. Until then limited to 140 characters, it is on average since the beginning of the year of 230 characters. See more. It must contain the targeted keyword and be optimized on all pages.
The URL of the page must also contain the main keyword and be precise and short to promote sharing on social networks. The title tag is fundamental. This is the title of the HTML document to optimize on all pages. It must be consistent with the content. About 70 characters, or a limit of 500 pixels it must be different on all your pages.
The title (H1) must contain the main keyword. It must also be found in the first 100 words. Also try to put it in one of the subtitles (H2 to H6) used to divide your content into subcategory. Play with the visual to allow the user – and Google to find their way quickly. The extra stuff words like “better”, “free” … and numbers will make your title even more effective.
- Create a link
Outgoing links (pointing to an external site) have a positive impact on search engine robots. They must be explicit and be high enough on the page. But here too, be measured: too many links kill the links and their effectiveness. It also concerns partner links, often drowned among many others, and to whom Google gives little importance. Not ideal for SEO. Not to be avoided: send to poor quality sites. The internal link strategy must be well thought out. These links weigh heavily on SEO. Their primary role is to refer to different pages of your site that your visitors are asked to consult, so to create traffic. They can also be named to improve the chances of being read by search engines.
Namely: the visible text of the anchor text must be precise. Avoid the “click here”. When there are several links in a page, only the first one is taken into account.
- Enhance well-written content
Obviously, it must be relevant and quality it is one of the criteria of Google’s algorithm. Avoid including all your keywords indiscriminately. To make lists or inventories of keywords is not very wise is not Pervert who wants. It must be varied. In case of failure of inspiration, find here some small things to help you quickly find topics. Web writing responds to a reality: we do not read, we scan. This induces a short, simple writing, a suitable page structure.
The action verbs are recommended for an effective call to action Discover our products, “Join us. Use the vocabulary or jargon of your sector. Google is very sensitive to a regular update of the contents. The surfer too. For Google always, the important content must be placed at the top of the page. See also Google Panda, Google content
- Optimize your images
Caption your images with the ALT tag web robots only detect text content and rank your images according to the ALT attribute. Feel free to reduce the size of your images. This will increase the speed of posting. One of the criteria taken into account by search engines for SEO. You can also accompany each audio or video content with a contextual transcript.
- Anticipate engagement on social networks
Do not forget videos, GIFs, and other formats that can keep the reader on your page and promote sharing on social networks. Add share buttons, and share to the maximum. Google likes that. Always reply to comments with an interrogative formula: your reader should answer you, and that is good for engagement.
- Pay attention to penalties
With Google Panda pinning poor quality sites and Google Penguin hunting bad SEO practices Google monitors you. These practices will be penalized and the fall of your site at the bottom of the search pages, fast. Google will ask you to correct before reconsidering your case. But your return to grace is not guaranteed.